Mabrey Bank
Tulsa, OK
Branch
NewGround and the Mabrey family had maintained a good relationship over the years. Having partnered together on various projects since the 1960s, NewGround’s thought leadership and retail banking experience made them a natural fit to create a new branch prototype for Mabrey Bank. Looking to transform and modernize their branch network, Mabrey had already selected a location for this new prototype in the upscale Midtown Utica Square area in Tulsa, OK. For their design they chose to stay true to their commitment to personal interaction and focused on the Universal Banker model. They also optimized the in-branch experience using teller pods and digital signage. As for the look and feel of the branch, NewGround stayed true to Mabrey’s traditional style with sophisticated touches like fine artwork, wall coverings, modern furniture, and muted colors throughout the consultative spaces. The retail space features lightly branded elements in a welcoming and open floor plan.
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